shik hye

rebranding

One of my favorite drinks is Shik Hye. A Korean rice flavored punch. The drink is sweet and very refreshing. Yet the packaging isn't so appealing to younger audiences. 

With this rebranding I decided to give the drink an open face, revealing the contents with a splash of uplifting color. The graphics were inspired by pouring rice in a circle then vectoring them.

Shik Hye
Shik Hye
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Bottles
Bottles
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Front
Front
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Back
Back
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Package
Package
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Package Detail
Package Detail
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