shik hye

rebranding

One of my favorite drinks is Shik Hye. A Korean rice flavored punch. The drink is sweet and very refreshing. Yet the packaging isn't so appealing to younger audiences. 

With this rebranding I decided to give the drink an open face, revealing the contents with a splash of uplifting color. The graphics were inspired by pouring rice in a circle then vectoring them.

Shik Hye
Shik Hye
Bottles
Bottles
Front
Front
Back
Back
Package
Package
Package Detail
Package Detail